We have been working with Centre Parcs to redevelop their retail offer. One of these projects is called The Store Room. It is a gift shop that’s is based on an old English country kitchen. We develop this idea by creating an illustration story which gave the brand personality. We applied the illustrations direct to the walls in store, we created bespoke signage behind the till, we made t-towel signage for the tables. Mws also did all the external branding for the stores.